Marketing experimentation is born at the intersection of curiosity and innovation. At IUBI, we are constantly striving to find new ways to give your business that competitive edge. With more companies moving online to acquire and communicate to their target audiences, auctions are becoming more expensive and, oftentimes, this may impede scaling or efficient growth. Our experimentation framework enables you to test quickly where it matters the most, gain crucial insights for future optimizations, and ultimately reassess and adjust your overall strategy for best results.
Creative Testing
When combined with our design services, our creative testing program is unparalleled – fast execution, full funnel analytics, and a solid experimentation framework can result in valuable behavior insights and actionable performance best practices. Creative testing is a great medium to optimize KPIs for all stages of acquisition: from top funnel engagement to overall lifetime value health metrics. It is also a great tool to gauge the impact from any brand messaging or brand redesign efforts.
Landing Page Testing
It’s no secret that landing pages should always align with the rest of your efforts – they should reflect the messaging and targeting of your performance campaigns. At IUBI, we believe that LPs should be elevated to higher personalization standards, with conversion rate optimization at their core. Dynamic landing page element design and testing can be crucial, low effort, efficiency drivers.
New Channels
In an ever expanding digital and traditional marketing universe, new channels are a continuous source of opportunities to reach your audiences more efficiently. Exploring new channel opportunities can put you in a position of advantage over competitors, eliminate unnecessary touch points within the customer journey, and open up more efficient auctions. IUBI’s expertise can quickly help you assess your portfolio and identify such opportunities by using our testing and incrementality frameworks.
Product Funnel Optimization
With the proper expertise and AdTech solutions, we can enable your product and marketing teams to work together on identifying funnel drop-off/messaging opportunities at the product level. Analyzing user behavior within your product funnel, and adjusting your marketing and product efforts to align better can lead to easy personalization opportunities, conversion rate benefits, and an overall customer LTV lift.
Industries
Our team of experts came from a range of industries, enabling us to deliver custom solutions for your company.
e-Commerce
Electronics, Apparel, Home Goods
Finance
Credit Cards, Loans & Mortgages, Fintech
Video Gaming
Mobile, Console, PC, Handheld
Real Estate
Residential, Commercial, Development, Proptech
Technology
SaaS, Consumer Application, Hardware
Lifestyle
Auto, Food & Beverage, Sports
Travel
Accommodation, Transportation, Cruise
Health Сare
Pharma, Bioengineering, Health System
Entertainment
Film, Event, Music