We lumped AdTech and Analytics together for a reason – neither can properly exist without the other. A properly structured data warehouse is imperative in building data pipelines with your marketing tools and partners, and making your data available via self-serve tools. A reliable AdTech stack minimizes discrepancies between your data warehouse and marketing tools. It also enables you to track your users better while discovering new behavioral patterns that you can use for optimization.
Analytics
Data is at the core of all company operations and it makes no exception with marketing. Whether you have an existing marketing data infrastructure or are looking to implement one, our analytics team is able to provide you with everything you need, including:
- Attribution Models
- Incrementality Studies
- Predictive LTV Modeling
- Forecasting
- Segmentation
- Data Visualization
Our data scientists and analysts specialize in identifying key business opportunities, and will guide you throughout our discovery and recommendation processes. Our self-serve tools and data pipelines will enable your marketing team to access data needed to feed any automated optimization products.
AdTech
We begin by auditing your existing AdTech stack to ensure that the data sources are accurate and that it aligns properly with your data warehouse. We will then provide you with the best tool recommendations that fit your business needs. Today’s consumer journeys are becoming more complex, pushing increased emphasis on tracking and incrementality. Whether you are attempting to track users across multiple devices, set up actionable optimization events, or optimize drop-offs in your conversion funnel, we are able to help you choose and implement the tools you need to succeed.
Industries
Our team of experts came from a range of industries, enabling us to deliver custom solutions for your company.
e-Commerce
Electronics, Apparel, Home Goods
Finance
Credit Cards, Loans & Mortgages, Fintech
Video Gaming
Mobile, Console, PC, Handheld
Real Estate
Residential, Commercial, Development, Proptech
Technology
SaaS, Consumer Application, Hardware
Lifestyle
Auto, Food & Beverage, Sports
Travel
Accommodation, Transportation, Cruise
Health Сare
Pharma, Bioengineering, Health System
Entertainment
Film, Event, Music